J Jayalalithaa, the actress turned Chief minister of Tamil Nadu was given the nickname " Amma " by her followers comparing to or assuming her Amma (Mother). But, she developed this nickname to be the biggest brand in Tamil Nadu, the “Amma brand”. Despite having no market value of this brand, it has a very significant value for the people of Tamil Nadu, especially the poor and the have-nots. For them, she is the goddess who is not only filling their hungry stomach but also providing them almost all basic items necessary for living a decent life (including some luxurious items too). After becoming CM, the major work Jayalalithaa's government has done is providing subsidy and freebies to the people. For instance, subsidized cheap food at canteen, packaged water, pharmacy bill, cement, free rice, free mixer grinder, spectacles, mobiles, laptops, bicycles, etc. all under brand "Amma" and at the price no other shopkeepers, manufacturers or the e-commerce compan